Who Is Julie Felss Masino? Recent News & Controversy
Published Date: 28 Aug, 2025 Updated date: 28 Aug, 2025
By
Lucifer
Julie Felss Masino is in the news for an entire rebranding fiasco. The company, Cracker Barrel, is also pressured to fire her from the CEO post, amidst the controversy.
Let us know the actual details on Julie Felss Masino in the news involving the rebranding controversy, as well as the details of her husband and family life insights.
Julie Felss Masino is the CEO and President of Cracker Barrel. She is the former associate at Macy’s whose work association with Starbucks Coffee Company spanned over 12 years until early 2014.
Recent News & Controversy To Fire Julie Felss Masino
Cracker Barrel is apparently facing scrutiny to fire its CEO, Julie Felss Masino, post the entire rebranding fiasco. Sardar Bilgari, CEO of Steak’ n Shake, one of the restaurant chain’s largest investors, posted a tweet, “Fire Cracker Barrel CEO”. The executive has almost 10% of the chain’s outstanding shares. Bilgari also mocked the new logo row, sharing pictures of red MAGA-style hats.
Surprisingly, this is not the first time Bilgari has criticized Cracker Barrel. Almost a year back in 2024 letter of shareholder, the letter gave a warning that swapping Americana knick-knacks for sleet booths and banquettes would not solve declining traffic.
Later, Cracker Barrel returned to its old logo post criticism and protest over the company’s rebranding plans. The company on its website shared details to retain its old logo, featuring an older man in overalls setting next to a barrel and the words, ‘Old Country Store’.
Read: Brian Banks Personal Life, Controversy, False Allegation, Family & Facts
Who Is Julie Felss Masino’s Husband?
Julie’s husband’s name is David Masino. However, the details of their early meeting, married life, and relationship timeline are kept hidden in her bio. More than her personal life, the details of her professional career are more into the media outlets.
She has been able to safeguard her personal space and privacy with utmost dignity.
Also: Know About Kodak Black; Controversy, Dating, Net Worth, Height, Partner
Julie Felss Masino Career Wiki
Julie has been the President and CEO of Cracker Barrel since August 2023. According to the wiki, Cracker Barrel is a US chain of restaurants and gift stores with a Southern country theme. Likewise, she has also been a board member of Vivid Seats since October 2021, based in Chicago.
The business personality served as a former board member at Physician One Urgent Care for over seven years until October 2023. She served as the President of Taco Bell and Sprinkles Cupcakes. Moreover, the former board of directors at Food Lifeline gave 12 years of her career to Starbucks Coffee Company from February 2002 to early 2014.
At Last: Know About Tyreek Hill; Stats, Height, Contract, Age, Relationship, Controversy
Some of her other work portfolios include Godiva Chocolatier, Coach Leatherware, and J. Crew. Her career began as an executive training program in sales with Macy’s for over a year until early 1995.
Julie Felss Masino Bio & Family: Wiki, Age, & Parents
Julie Felss Masino, age 52, was born in the year 1971 in Nashville, Tennessee. Just like the speculation of her married life and husband, the details of her early childhood, parents’ name, and likely profession is kept under wraps.
Julie went to Miami University to complete a Bachelor of Arts in Communications between 1989 to 1993.